What Marketing Services Will Be Useful For 2021?

As 2020 comes to a close, thank goodness, we can hopefully turn the chapter and move forward. For businesses, 2020 may have been the year they struck gold, or to some found insurmountable challenges due to Covid-19 and closures. For those looking to maintain growth, or those hoping to reach a broader audience, marketing is typically the way to go. However, in the coming year(s), will SEO be the top choice for marketing, or is it dead?

The good news for both consumers and marketers is that SEO is alive and well. It is still a critical component to most digital marketing strategies and can more effectively generate traffic and leads. In 2021, it’s vital to look at all elements of your digital marketing needs, not just SEO. This doesn’t mean that you shouldn’t optimize on and off-site, just that diversity is essential.

Website Design

A website shouldn’t be underestimated. Though more people are drawn to social media accounts, most will venture to a company website to learn more. When they do, you need to be prepared. Boston Bill Lentis provides stunning website design and development, alongside effective SEO plans. The agency proves that a responsive, customer-focused site is truly the way to people over.

Video Marketing

There is nothing quite like video marketing. It makes enormous gains for businesses and connects the companies with the audience. Because people are more visual, video marketing fills a hole that most are looking for. Consider adding new videos to your website or creating a whole Youtube channel based on your niche and providing excellent thought-provoking content that engages customers.

Pay-Per-Click

It’s expected that pay per click advertising will still be a thriving option to market any business. While business owners can take on the challenges of setting up and operating their accounts, having a marketing firm by their side can make the entire process easier, not to mention more productive. When selecting a PPC service, the agency can handle all aspects, including keyword research, account management, and more. At the end of the month, agencies will typically supply their client with a report expressing metrics and results.

Social Media Marketing

If you’re not using social media marketing in 2020 and beyond, you’re missing out on an entire customer base. Individuals sometimes spend hours a day browsing social media pages. If you’re not one of them, the golden opportunity won’t be there. That being said, social media marketing can be tedious and time-consuming. Creatively challenged folks can also find making engaging content to be complicated. Hiring a professional marketer for social media services is the best option if it's in your company’s budget.