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Brad Berfield, Effective Supply Chain Professional at Coldwater Creek, Inc. | WiseIntro Portfolio

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Brad Berfield, Effective Supply Chain Professional at Coldwater Creek, Inc. | WiseIntro Portfolio

Brad Berfield

Effective Supply Chain Professional

Coldwater Creek, Inc.

As an experienced distribution and logistics professional, Brad Berfield draws on an in-depth knowledge of supply chain operations. He has built a career that spans more than 25 years and in that time has facilitated improvements in transportation, distribution, and product import, as well as overall organizational effectiveness.

Brad Berfield began his career as a Transportation Analyst for Caldor Inc., a position he accepted following the receipt of his Bachelor of Science in Business Administration from the Boston University School of Management. He then went on to receive his Masters of Business Administration degree from Binghamton University where he maintained a concentration in International Finance and Operations Management.

After subsequent service as a Production Supervisor and later a Production Operations Manager with Amphenol Interconnect Products, Brad Berfield accepted a management position with Brookstone Company. There, he restructured the import operations from China, Taiwan, and Hong Kong to reduce the cost of both ocean and air freight. He left Brookstone in the spring of 1997 to become a Supply Chain Strategy Manager for Wal-Mart, where he was promoted over time to become a General Manager of a 1.3 million square foot distribution center.

Brad Berfield went on from this role to direct distribution operations for Wegmans Food Markets, where he created an organizational structure that improved the efficiency of work processes and strengthened performance. Subsequently named Vice President of Distribution and Logistics for Coldwater Creek, he produced significant cost reductions by negotiating new inbound transportation contracts and redesigning a leadership structure to drive performance.

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