Bruce K. Long leads as founder and CEO of BeBop Technology, a group of companies that focuses on innovation in production technology. He cultivates a culture of ethical and creative development, which empowers creatives and business professionals by responding to changing resource needs. As part of this mission, Bruce K. Long serves as chairman of the board of BeBop company Muse VFX, a boutique 4k visual effects (VFX) company that adds value to film, broadcast, commercial, and venue projects.

Bruce K. Long further stands out as the founder of New Antics, a content monetization company powered by proprietary technology. He served as CEO of the company for five years, during which time he created content and offered marketing support for such creators as Weelicious, Fox Studios, and Nike. He is also the co-author of the U.S. patent issued on the company's video ad unit payroll tool.

Also the founder and former CEO of Next Element LLC, Bruce K. Long led the company's development of the SmartSoft software as well as innovative on-location system and post-production services. He established the company having served as CEO of Iconix Technology, a camera technology group that served such varied clients as NFL Films, Ford automotive, and the hit film Avatar.