Accomplished marketing management leader with 20+ years' experience developing and executing successful marketing plans spanning category design, brand development, brand awareness, brand loyalty, content strategy, digital marketing, social media, product management, events, and marketing communications.

- Demonstrated ability to thrive in ambiguity, interpret analytical data, align disparate operating competencies around a single vision, prioritize activities, develop financial plans, and define, measure and interpret KPIs to ensure success.

- Lead and influence direct and matrix resources including business unit owners, UX/UI design, engineering, creative services, project management, freelance resources, and vendor teams.

- Value added experience defining target markets, customer personas, customer journey/experience maps, sales cycle stages, in-bound marketing lead magnets and out-bound email and social media campaigns.