It’s a new day and you’re ready to launch your business. You’ve developed a solid plan and you’re ready to dive into the development of a new logo for your company. You call a business meeting and discuss it amongst yourselves. You’re on the cusp of making the decision to hire the “Greatest Design Firm Ever” when your business partner says, “There’s so much clip art on the web. Why can’t we just use something like that? Plus, all the stuff on the web’s free, right?”
You’re tempted. It would save the company some money and a clip art logo will be good enough, right? Unfortunately, if you chose that path, you’d be wrong on both counts. If you look at the idea of using clip art for a logo objectively, you might find that it could cost you more than money. Even if you only use it during the startup phase, you could lose brand equity, which could be costly to your entire business.