Based in Boston, Contributor Development Partnership (CDP) is a public benefit corporation that has developed a unique collaborative fundraising model that enables NPR and PBS stations to boost operational efficiency and generate increased revenues. The range of outsourced solutions offered by Contributor Development Partnership spans data analytics, marketing, technology, and fundraising. Over the years, its offerings have driven incremental net value totaling $200 million back to stations in ways that supported operations.

A core offering of CDP is a comprehensive Member Service Bureau (MSB), which entails day to day management of all aspects of revenue-generating membership programs. MSB activities are effective in improving donor retention while maximizing new donor acquisition potential. This approach provides station clients with the time and space to focus more fully on community engagement and high-touch fundraising, as well as the development of compelling local programming. This work is enhanced by Contributor Development Partnership’s technology enabled customer relationship management (CRM) platform built on Salesforce, which provides direct and actionable insight into what donors view and their sentiments and preferences. These CRM insights drive personalized communications that are highly targeted and designed to bolster the membership base.