A leader in the field of growth marketing and viral growth, Ed Baker capitalizes on decades of experience to provide guidance to several consumer Internet companies. These include Zwift, which connects stationary-bike riders through virtual reality to make the experience feel more like a video game. Ed Baker also advises LimeBike, which facilitates bike sharing in urban areas, and Change.org, a networking platform that helps people committed to change share their vision and gain support. For all three of these companies, he works to maximize growth by engaging and retaining consumers.

Prior to becoming an advisor, Ed Baker served as an executive with Uber, one of the most popular ridesharing platforms in the world. After three years as vice president of growth, he became vice president of product. Baker also worked for Facebook, where he headed international growth. He also cofounded several companies, such as Friend.ly, a Q&A site which was eventually acquired by Facebook.