As vice president of marketing communications for the Serta brand at Serta Simmons Bedding, Gregory Butz of Glenview, IL develops innovative consumer-focused marketing plans from the in-store to the national level. He spearheaded the creation and release of the new branded campaign, “Not Just Sorta Comfortable. Serta Comfortable.™” which encompassed creative work across multiple media types. In addition, Mr. Butz has also created dynamic relationships with national marketing partners as well as technology partners, the latter of whom supported the release of a new text messaging platform for sales team communications.

Gregory Butz joined Serta in 2016, having previously served as vice president and managing director of Wire Stone, an Accenture Interactive company. He pursued new opportunities and strengthened existing client relationships including retaining Motorola Mobility, the agency's largest client, by coupling strategic effectiveness with innovative pricing programs.

Gregory Butz has also served as senior director of global strategic services for Salesforce and as client partner, vice president, and marketing director for SapientRazorfish. He served PepsiCo for nine years, most recently as senior manager, during which time he also pursued and earned an MBA with a strategy focus from The University of Chicago Booth School of Business.