As a partner and CEO of Fantasy Sports US, Ian Olito makes it possible for fans to compete in daily fantasy sports, also known as DFS. He comes to his role as an enthusiastic DFS player himself, having begun playing in 2013 with limited success. Seeing a need for a strategic platform that assists players in gaining a competitive edge, Ian Olito commissioned the creation of a new model based on data analytics.

When this new model began to generate wins for his fantasy teams, Ian Olito decided to bring what he had learned to other players. He created Fantasy Sports US as an online consulting company and began experimenting with the use of cryptocurrency to fund DFS activity.

Ian Olito has since collaborated with industry leaders to develop a tokenized currency transfer system, the first of its kind in the industry. Built on the decentralized platform known as etherium, it uses the popular ERC20 token and follows non-salary cap rules. The system provides a new way of incentivizing positive social behavior within the fantasy sports community, while simultaneously expanding the industry's logistical possibilities.