The owner of several Cheetah Clean Auto Wash locations, Jeffrey W. Fields grew up with parents who owned and operated the Tender Touch Auto Wash franchise in Bowling Green, Kentucky. After studying at Western Kentucky University, Jeffrey W. Fields returned home to take part in the family business. Working beside his father, he gained experience overseeing daily operations and transforming a full-service car wash into an express exterior cleaning business.

In 2007, Jeffrey W. Fields bought his first Cheetah Clean Auto Wash. To improve what were declining sales at the time, he developed and implemented a successful business plan, and he went on to purchase and build additional locations. Early October 2020, he made the decision to sell two wash sites, with strong intention and planning to use the capital in building a Cheetah Clean Superstore in Bowling Green, KY. Among the six sites, before this transaction, he manifested a client-base of more than 13,000 recurring monthly members and washing nearly 500,000 cars in one year.

In addition to his professional activities, Mr. Fields is committed to supporting important causes, and he is a benefactor of the American Foundation of Suicide Prevention, Court Appointed Special Advocates, and Big Brothers & Big Sisters of Bowling Green. In his spare time, he enjoys outdoor pursuits such as snowboarding, surfing, hiking, and scuba diving.