Julia Bechtolsheimer is the Founder and CEO of Unit Nutrition. Ms. Bechtolsheimer launched the company in the summer of 2018, pioneering a new category of sports nutrition known as Cognitive Fueling. The science-backed carb-rinse product is designed to boost physical performance and enhance mental focus and reaction time by activating motivation centers of the brain. The company has been featured in several athletic-based publications as well as The New York Times and The Guardian.

Before founding Unit Nutrition, Julia Bechtolsheimer worked for nearly a decade in the financial sector. She holds a summa cum laude degree in Economics and Middle East studies from the University of St. Andrews, Scotland and is a board member of Change for Kids, which provides opportunities and funding for New York City public schools in low-income communities.

Beyond her professional pursuits, Ms. Bechtolsheimer is a triathlete and Ironman competitor. She has participated in multiple regional and international events, including the Middle Distance European Championship and Long Course World Championship.