The recipient of a bachelor's in communication and business from Arizona State University, Justin Firestone began his career in media relations, working with the National Football League and the Phoenix Suns basketball team before joining Sentient Jet as director of sports marketing. Justin Firestone spent two years in this position, after which he became senior vice president of Marquis Jet. In his six years with the NetJets subsidiary, he built a client list of prominent athletes, business professionals, and celebrities.

Drawing on prior marketing and executive-level leadership experience, Justin Firestone founded Asia Jet in 2007 and spent two years as CEO. As of 2011, he has overseen day-to-day operations as managing director of Firestone Management Group, where he assists multinational private jet organizations penetrate emerging markets in the Asia-Pacific region. He also serves as co-founder of Wheels Up, which in 2013 orchestrated the largest-ever general aviation contract, valued at $1.4 billion. Mr. Firestone has garnered awards and distinctions including listing among the Miami Herald’s 40 Under 40 and Sports Illustrated's Top 30 Marketing Executives in America.