An alumnus of Harvard Business School's Owner/President Management Program, Keith Mirchandani founded Tristar Products, Inc., in 1992, and continues to guide the direct-to-consumer business as its principal and CEO. Over the years, Keith Mirchandani has introduced various multi-million-dollar brands to consumers in more than 100 countries in North America, South America, Europe, and Asia. He has led Tristar in achieving over $1 billion in retail sales also earning it Inc. 5000 distinction on the list of fastest-growing companies.

Keith Mirchandani has facilitated this growth through the introduction of new brands like the PowerXL Kitchen and Home line and the Copper Chef Cookware line. He also draws on his ability to adapt to the changing business landscape. Early on, the company had celebrities like Jack Lalanne pitch products as part of long-form infomercials. While that proved successful at the time, Tristar has since shifted advertising efforts to digital platforms as well as broadcast in an effort to connect with consumers across all devices.

Mr. Mirchandani is a husband, father, and philanthropist. He is a supporter of the Housewares Charity Foundation. His hobbies including playing golf and watching football, baseball, and tennis.