Kimberly deCastro is a respected Santa Fe, New Mexico, entrepreneur who serves as president and CEO of Wildflower International, Ltd., and guides the company in accordance with the principles of balancing home and work life. Focused on diverse areas of technology services, Kimberly deCastro’s company is one that takes pride in sourcing customer solutions that are innovative and often outside the box.

Ms. deCastro’s firm has achieved status as New Mexico’s largest woman-owned business and is a major job creator. It provides local employees with jobs in areas such as management, engineering, internet technology, and customer service, and has been lauded by the state governor as a home-grown company that helps diversify the economy.

Focused on accommodating employee and customer needs, Ms. deCastro and her team utilize business systems with SAP as a foundation. Employing a leading organizational management application gives her firm both the operational reliability and flexibility that a mobile-ready workforce provides, and the result is a small business with the “enterprise strength” to quickly scale up services to meet specific needs. Complementing her professional endeavors, Kimberly deCastro has a strong personal interest in animal welfare and women's leadership.