2021: Marketing Solutions Your Business Needs

With 2020 coming to a close, thank goodness, we look forward to the coming year. If your business has taken a beating this year, now can be an excellent time to consider doubling down and investing in quality marketing solutions. Even for those that were fortunate enough not to be impacted by the events of 2020, marketing is crucial for brand awareness, increasing traffic and sales, and much more.

A top priority for small businesses is having a mixture of digital marketing while staying within budget. There can be a fine line for some, and most companies expect a great return on their investment. Let’s take a look at some of the best marketing services to invest in for 2021.

SEO

For a long-run strategy that will pay dividends, you’ll want to have some search engine optimization. Many of your customers will come via Google search. If you’re not visible to customers on this platform, then you’ll be missing out on substantial amounts of traffic. SEO uses backlinks, keyword optimization, and much more to push your website to the top of the results page. Alternatively, you can pay to be at the top through paid ads called PPC. These are great for instant results but are often more expensive. Expense is often intertwined with keyword popularity.

Social Media Marketing

Though you can somewhat market for free on social media, running ads are not. But ads on Facebook can seriously improve your company's visibility and can direct more traffic to your website. For anyone that is serious about growing their business, having all their social media profiles up and running while remaining active is crucial. This is often a time-consuming feature of marketing, and most company’s find it simpler to enlist help from a digital marketing agency.

Rebrand or Improve Your Website

Start with a fresh look for 2021 with web design services. If you haven’t updated the look and function of your website, now is an excellent time to do so. Improving the refresh rate, speed, mobile-viewing, and enhanced content is essential. With website improvement, you’ll give your customers something extra. With a better website, you can effectively convert traffic and reduce the bounce rate. There are tons of options with website design and many more opportunities to optimize.

For more information about digital marketing, visit Lentis LLC online today. Bill Lentis Media offers a wide range of marketing solutions, including SEO, PPC, social media marketing, web design, and many more. With over 20 years in the industry, their agency delivers top-level results without the hassles of long term contracts.