Loren is an entreprenuer and online marketer with a slant toward real estate finance and SaaS.

His latest venture, HomesBySocial.com, helps homeowners market property, buy/sell with trust/confidence, and avoid paying ANY high commissions to a sales agent.

Loren has 8 years of recent experience in mortgage banking on the retail origination side. The last 6 years as Branch Partner with Frost Mortgage Lending Group, a division of PRMI. He recently pivoted the business to a hybrid LOCAL + ONLINE model that is marketing driven vs sales culture--the latter being the norm for the mortgage industry. www.opendoorlending.com Much of his recent attention has been focused on lead generation and paid acquisition... including become an expert in retargeting methods.


Loren studied Comptuer Science Engineering at the University of Illinois and was lucky to witness the birth of the web up close. He caught the software venture bug working for Wolfram Research in college. He has 10+ years experience as a programmer, cutting his teeth at names like Intel and Microsoft. After aiding a public dotcom turnaround Centerspan (formerly Thrustmaster) with engineering and strategic planning, he co-founded as CEO, a website monitoring & capacity planning MSP (pre-SaaS verbiage). That venture, DevelopNet, raised $800k in angel funding but shutdown in 2003.

Loren is an avid road cyclist, a passion which fueled a detour into the bicycle world full-time from 2003-2008.

He is an author (see Amazon), blogger and is known to do some speaking gigs back in the day.

He is an investor or owner of a handful of SaaS products and lead generation websites.