Martin Vanderhoeven is an established Southern California entrepreneur known as the founder and CEO of Core 46, which manufactures and markets a next generation portable total core device. Representing nearly two decades of scientifically informed research and development, Martin Van der hoeven offers a groundbreaking patented fitness machine that effectively works out more than 46 core and arm muscles with 20 years of published scientific research.

Having created Rio-Flex, the first ever commercial core/ab patented fitness gym machine, in the 1980s, Martin Van Der Hoeven developed a product that was among the first to offer computerized tracking and instruction. He built on the success of this large-scale product by designing the scaled down Abflex home system, which in 1997 emerged as the most televised and revenue-generating fitness product worldwide.

As CEO and founder of Marson Gold from 1997 to 2001, Martin Van Der Hoeven launched international DRTV/retail operations spanning North America, Europe, and Asia. In addition to developing new products, he coordinated worldwide television and retail marketing efforts, and built the foundations for his current enterprise.

At the helm of Core 46 since 2002, Martin Van der hoeven successfully raised and generated over $9 million in funds toward creation of a next generation machine that made the cover of Hammacher and Schlemmer, commercial of the year, 5 top innovations and has redefined how people quickly and effectively gain and maintain total core/low back strength.