Michael Troina is from New York City and has a passion for data analysis, which is a direct overflow of his love for marketing. “Why do we find things attractive and interesting as ourselves and what are some of the best ads?” A Graduate of City University of New York, Queens College with a BA in Economics and a Masters in Data Analytics from the University of California, Irvine, Paul Merage School of Business, Michael has spent the last few years diving deep into the habits of human behavior, and why we desire the things we do.

Michael’s venture into data analytics really began as an interest in social media. Proficient in Google Analytics – as a result of his own work in Youtube – Michael was introduced into the world of target audiences and interactions early on. From there, Michael’s work in Economics while attending college furthered his interest in human behavior and the give-and-take type way. “One decision comes with a lot of factors going into it. People aren’t blank slates, and human decision-making is the result of a lot of things coming at us at once.”