- Broad experience in online marketing and brand positioning strategy extending across many categories (E-commerce, Travel, Retail, Game, Banking) and many different goals (Lead, Transaction, App Download, Engagement Increase)
- ROI oriented marketing strategy based on proper management of channels to develop seamless communication
- Defining marketing strategy/KPIs ensuring that Search, Display, Remarketing, Email, Rich Media, Social Media, CRM, Affiliate Marketing strategies are complementary
- Conversion Rate Optimisation by addressing improvement opportunities on product and marketing channels.
- Actionable web analysis and reporting of patterns/engagement/performance both for marketing, design and business needs