UTM Generator is a format that allows you to trace back the traffic of your website and attribute it to specific online marketing campaigns. Knowing which traffic source is most effective and efficient, allows you to optimize and adjust your online marketing strategy on an ongoing basis.

Even though it is fairly easy to add UTM parameters to your campaign urls, it is indispensable to understand the importance of setting and sticking to conventions when scaling your online marketing campaigns. Otherwise, you will very quickly loose the overview (and data) over your ongoing marketing campaigns.

when you are working with an entire marketing team, it is very important, that everyone follows the same conventions. If you do not define and stick to your own conventions, you are very likely to lose Data when creating custom reports in Google Analytics. Using a UTM Generator to create your UTM tracking links helps you to avoid spelling mistakes. We offer a free UTM Generator at the top of this page.