Amazon vs. Google: The Peculiarities and Differences
According to the report of Brand Finance Global that was published at the beginning of this year, Amazon is the first brand in its history that has exceeded $200 billion. Aside from that, it has been keeping its top position for three years in a row and has been significantly ahead of Google. The battle of the two biggest search engines has taken place for many years and Amazon is serious about winning, at least in the field of product search. The analytics of Emarketer has proven that Americans are using Google more often to search for products, especially if they have not yet made their choice; however, when a specific product is required, they are looking for it directly on Amazon. They are doing this to at least compare prices.