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Neda Razavi, Marketing Products that Improve Patients' Care at Natera Inc. | WiseIntro Portfolio

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Neda Razavi, Marketing Products that Improve Patients' Care at Natera Inc. | WiseIntro Portfolio

Neda Razavi

Marketing Products that Improve Patients' Care

Natera Inc.

The recipient of a bachelor's degree in microbiology from the Tehran School of Azad, Neda Razavi began her career at a laboratory hospital and later worked as a sales and marketing director for EKG Corporation. Neda Razavi moved to the United States in the early 2000s and began working as a biochemist at Southern California Reference Laboratory. She later earned an MBA from Pepperdine University.

From 2008 to 2011, Neda Razavi served as the marketing manager of Baxter Bioscience, where she directed analytics at the BioTherapeutics division. Then she expended responsibilities to lead a portfolio of plasma-based injectables medications used in the critical care setting and generated a three-percent sales growth with the implementation of an improved marketing program. Building on her success, Neda founded Strategic Planning and Insight team at the marquee medical companies such as Medtronic. Kythera (acquired by Allergan), Abbott Laboratories, and Natera. In the latter role, Ms. Razavi boosted patient engagement by 40 percent and leveraged digital marketing tactics across various platforms to increase revenue and achieve sustainable growth. She presently works for Roche Diagnostics.

A member of the Nour Foundation since she was a teenager, she attends churches of all denominations and has a deep love for all walks of life and the human experience.

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