Passionate, value-driven digital product leader with experience leading cross-functional teams to plan, build, launch and manage world-class SaaS innovations. Blend technology skills with extensive Agile/Scrum experience, new product launch, marketing, go to market strategy, demand generation, brand awareness and much more. I have a history of driving revenue for companies experiencing high customer growth and geographic expansion.
Project Management & Strategic Planning:
As a natural project leader and task manager, I have implemented several new project and program management systems during times of high growth and company scale, spanning marketing, technological development and unit
operations.
Go to Market Strategy:
I have created & implemented product roadmaps and marketing plans to drive brand awareness in new markets including many start to-finish
process for teams and unit operators. Tactics include but are not limited to, social media promotions, digital lead generation and conversion campaigns, blogger/partnership programs, on-site promotional events, on-air TV appearances, and live radio remotes.