Rich Cosner has been in the real estate business for 35 + years. He has owned his own firms since 1987. He was a top real estate broker in two major national franchise systems. His firms have closed over 55,000 transactions.
The real estate community was shocked when in early 2017, Rich Cosner left the national franchise systems. They were more shocked when he introduced a new model with drastically lower costs for those people wishing to sell their home.
In most high cost firms, you the consumer are charged 3% to sell your home on the listing side of the transaction. On a million-dollar property, this is $30,000! Cosner upended the real estate business by offering to sell that same home for only $11,200. (The fee is 1% + $1,200) This is a savings of $18,800.
What his competitors found even more shocking that the firm offered a complete package of services at that price. Cosner commented at a meeting recently, “We are not some cheap real estate firm giving crummy discount service.” “No, he continued, we are a high value firm offering our clients an outstanding value for what they pay. They still receive full entry in the MLS, professional photography, professional video tours, incredible brochures and excellent representation. We offer virtually the same services as a high cost broker.
How does he do it? He does it with a smaller office footprint and works with about a dozen sales professionals compared to a monster size office with hundreds of agents. He is all about efficiency for the client. He breaks apart the transaction into various pieces and has specialists handle each part. In this way, he gets away from one agent trying to do it all herself and therefore charging high commissions.
If you are interested in selling your home it is hard to beat his fee of only 1% + $1,200.
If you are a buyer we will rebate to you 20% of the commission we receive at closing. We can give this to you as a check at closing or credit the rebate to your transaction in escrow, enabling you to close with less cash.
We look forward to hearing from you.