Ross Advertising, which serves clients throughout Trinidad and Tobago, was established three decades ago as a boutique firm that has consistently expanded over the years. Taking a holistic approach to meeting clients’ needs, Ross Advertising develops results-driven communication campaigns that generate consistent returns on investment. High-profile clients have included corporations such as Western Union and British Gas.
One unique facet of the Ross Advertising approach is its trademarked branding philosophy, Intangience. This involves defining and developing global brand relationships, and generating pathways toward advertising that has personal currency and a meaningful impact. This process involves asking core questions about the company and brand, such as “Who are we?” and “What is our purpose?”
Ernie Ross, the head of the agency, is actively involved in the industry and is set to attend the Gross Global Happiness Summit in Costa Rica in March 2020. He will present on the topic “Be the Change” before an audience of business and educational leaders.