An astute entrepreneur, a supportive wife, caring mother, and an affectionate daughter & daughter-in-law, Shweta Pranav Agarwal has been playing multiple roles, and that too with a finesse! With over a decade of experience in gift packaging, handcrafted items, managing shows, and retail marketing, she carries with her an unerring level of passion and determination to excel in all her endeavours.

Educational & Professional Accomplishments
As a child, she was always inspired by her family and teachers to constantly strive to follow her dreams. It was this inspiration that made her perpetually open to new and innovative ideas. After completing her Graduation in Bachelor of Arts stream, with Honours in English Literature, she went on to pursue a Professional Diploma Degree in Marketing and PR from the reputed institute of South Delhi Polytechnic for Women.

Association with Family
Business
In the year 2002, she joined her family business, Magnificence, which was founded by her mother Mrs. Shalini Beriwal. Here, she was responsible for spearheading the post production tasks, sales & marketing functions, organizing retail & wedding shows, client handling, and PR activities. She was also instrumental in establishing and fostering Magnificence's Academy of Packaging Professionals, where she managed the day-to-day operations and counseled the students on various aspects of the gift packaging industry.

Own Venture – Wrap Chic
Gift packaging was a familiar territory for Shweta. After assisting her family in their business for 10 years, she took up the challenge of initiating her own venture in the same segment. With her mother-in-law as a partner, she founded Wrap Chic, a one-stop shop for wholesale & retail gift packaging and craft material.

The Way Forward
A natural and meticulous strategist, Shweta has her sights set on making Wrap Chic a household name across the entire country. She aspires to carve a niche in the industry, and aims to transform the nascent enterprise into a giant conglomerate. She has also been directing her focus and energies to promote the Indian arts & handicraft segment, including the proficient artisans. In the coming years, she looks forward to enhancing the product range at Wrap Chic, thus presenting unique and creative accessories in the wedding & gifting segment. With a strong commitment towards Indian craftsmanship, she also wishes to change the status quo of the Indian arts & handicraft industry.

The Driving Force
Her family has been her driving force throughout her career. Although she hails from a traditional Marwari family, yet her up-bringing invigorated her to become completely self-reliant and confident. She also receives ample support from her husband, who inspires her to fulfill her dreams. A dynamic and versatile individual, she firmly believes in pursuing excellence. Her innate qualities of compassion inspire her to add an emotional touch to gifting.