Three Japanese Companies Changing the Fashion Industry

The younger generation today is quite influential in every sector of society, including fashion. They are constantly watching what is new and what is popular. This influences the buying habits of the younger generation. Their preferences in fashion include what is hip, what is beautiful, what makes people feel good about themselves and what makes them feel like they have truly achieved something. As a result, the youth of today are looking for ways to make their opinions count and influence the decisions that they make in regards to fashion. This is why they turn to the internet for information on the latest trends, as well as how they can achieve a fashionable look through clothing.



One hot trends right now is wearing an inspo, which means undergarment, that shows off your body in a fashionable way. Tik Tok has really skyrocketed in popularity among younger generations and has become the top source of trendy fashion and urban beauty trends. In the clothing and fashion industry, trend spotting has been the top trending topic among users, who participate in the various challenges to display off hip, trendy outfits or fabulous beauty looks. Tik Tok was the first Japanese brand to popularize the undergarment fashion style, and it is now followed by countless other brands. Underneath all the layers of clothes is the underlying trend that is visible when people wear these clothes: they are hip.

In regards to denim jeans trends, the first creation from this urban legend was back in 1998, which introduced colorful art work to denim clothing. The creation was the very first ever mainstream development of denim, which was seen at that time, as one of the more difficult clothing styles to create because of its low price tag. Today, the high cost of denim continues to be a barrier for many people who wish to invest in and wear a particular piece of clothing. However, the urban legend continues to evolve with the latest styles, most recently with the rise of Japanese brand Anji jeans, which uses the same dark dyeing process used in the famous "Anji" pattern of traditional Japanese fabric, but has been made more affordable.

Another Japanese brand that has gained significant popularity in the realm of fashion is Guilty. The primary reason behind its rising popularity is its wide variety of trendy fashion outfits, which are considered edgy and adventurous. The primary goal of the company is to transform everyday attire into chic and sophisticated, bold fashion statements. The transformation videos are the main channel in which the company promotes these clothes, and it has received millions of views due to its unique fashion designs and powerful marketing campaigns.

Other Japanese companies are also taking advantage of the internet to promote their line of clothes and accessories. One example of such a company is the online fashion store Harrods, which offers customers access to a massive collection of fashionable and stylish outfits. The website not only features a wide array of clothes, but it also allows users to purchase items through the app, which includes but is not limited to apparels, shoes, fragrances, swimwear, bags, accessories, and even cosmetics. The app also features apparels for different occasions and seasons.

The app and website of Harrods allow customers to upload images of their outfits for browsing. The website encourages users to use the app to mix and match clothing from various brands and find the best combinations that will highlight their unique style. Users can also buy apparels online and have them delivered directly to their homes. The company further promotes its clothes through social media websites, such as Facebook and Twitter, as well as through a branded apparel brand. Fashion trends creators have found the ability to tap into this ever-growing market and are leveraging it for profit.