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Tockr, Aviation-Informed Swiss-Made Timepieces at Tockr | WiseIntro Portfolio

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Tockr, Aviation-Informed Swiss-Made Timepieces at Tockr | WiseIntro Portfolio

Tockr

Aviation-Informed Swiss-Made Timepieces

Tockr

Reflecting the aviation-focused vision of founder Austin Ivey, Tockr combines quality Swiss production and retro-informed contemporary design to produce distinctive watches. Tockr’s introductory models, launched in October of 2017, include the Air Defender chronograph and the C-47 collection. Offering a 1970s-style cushion-shaped case and clean, contemporary lines, Tockr’s C-47 Wing series takes style cues from the radial engines of the early 20th century.

The company's world-class standards reflect a manufacturing partnership with Tec Ebauches in Vallorbe, Switzerland. In the C-47, Leschot movements combine with Tec Ebauches dials in ways that ensure consistent performance. Tockr’s executive team includes CEO Serge Aebischer, who is based in Geneva and closely monitors the quality of each Tockr watch produced.

Since its debut, Tockr has been successful in placing its premium timepieces in retail locations worldwide and in expanding its digital footprint. The product launch spanned athletic events and watch shows, as well as a digital partnership with TrueFacet in New York. With one foot firmly in the past, Tockr is designed for discerning, future-focused people who value quality at a reasonable price.

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