With over a billion dollars in retail sales in the direct-to-consumer sales marketplace, Tristar Products operates out of a 65,000-square-foot studio less than 30 minutes away from midtown Manhattan in Fairfield, New Jersey. The organization sells a variety of home goods through physical and digital channels ranging from Walmart and Sam’s Club to Amazon and QVC. Leveraging all of these channels, it distributes merchandise in more than 100 countries. Tristar Products also offers comprehensive print advertising and package design. Its brands range from chef Emeril Lagasse’s Emeril Everyday kitchen appliances to the seamless Genie bra.
Tristar Products operates under the leadership of its chief executive officer and president Keith Mirchandani, a graduate of the Owner/President Management Program at Harvard Business School. Since founding Tristar, he has grown the company into an international leader and an Inc. 5000 company. Outside of the professional sphere, Mr. Mirchandani is a dedicated family man who is involved with a range of philanthropic initiatives.