We believe every guy could become a better version of himself. Most guys don’t really look in the mirror. We don’t go to the doctor, unless we fear we might die. We don’t talk about our problems, even if deep down they stress us out a lot. It’s just the way we are. Who we? When we say “guys,” we don’t imply all the stereotypical machismo. We’re not about gatekeeping or telling you how you should look.