Linking in the form of inbound links, and outbound links are one of the important practices in designing a webpage. However, web developers and SEO professionals should note that not all types of links are permitted by Google.
There are certain types of links that do not conform to Google policies. It is important to learn about them and rectify them if your website relates to any of them. This guide tells about different kinds of bad links on a website that can even penalize you and how to work with them.
Press Release Links
The first type of link under this category is Press release links. These links have been used for a long time. They are easy to get and embed in a press release article. You can get plenty of such links to use on your webpage. Using press release links, you can easily and associate your webpage to a hundred of press release distribution websites.
Google considers such links as a link scheme as they are convenient to manipulate. You can avoid such links that depend on an over-optimized anchor text that targets your primary money keyword.
If you have such types of links in your article, then either you can remove them or use branded URLs as an anchor text. Use a single link from the contact region of the press release. Qualityguestpost.com is a leading company that offers premium-level guest posting services for its clients.
Discussion Forum Links
These types of links are commonly used in discussion forums. Not all types of discussion forum links are harmful. If you find that a link comes from an established user, a good quality website or the link isn’t spammy or manipulative, then you will try to keep it.
The type of discussion forum links that are harmful is the ones that come from foreign discussion forums. Such links are low in quality and spammy links. You will find such links keep on coming to your webpage.
Keep in mind that such spam links would do no good to your website and they are not favored by Google. It is wise to deny such links to save your webpage from any harm.
Links Obtained From Foreign Guestbook
Foreign Guest Book Links is another type of manipulative links. They get placed on the webpage either manually or using an automatic program. A lot of such links can cause drop in your webpage rankings. To play it safe, these links are better to be rejected on your website.
Private Blog Networks
Private Blog Networks are a fabulous method to develop links in order to obtain rankings. You may wish to randomize your footprint. You can even see major gains with the help of these methods.
However, you should know PBNs can tank your website. You may even lose organic traffic. Another important reason to discard these links is that Google can detect such links and can punish your website.
Directory Submissions Service
Directory submission services claim that they provide traction from the links, and can increase your rankings on Google as well. The truth is that that when you submit to these inferior quality directories, they are likely to do more damage than good for the rankings. So, links from these low-quality directory submission services should not be considered.
Blog Comments
You may love to receive comments on your blog thinking that it will increase the value of your blog in long term. Also, more comments imply more business engagement with the users. But blog comments are also not good for your website. Comment spam is also a historic “link acquisition tactic” that should be avoided.
Some blog comments are spam and introduce “no followed” links. By rejecting such comments, you prevent spammers to abuse your comment section and prevent you from obtaining SEO benefits. The right method to approach blog comments is by leaving relevant blog comments on relevant sites.
Conclusion
The above-mentioned types of bad links will harm your website and can lower your website rankings on the Search engine results page. So, the sooner you correct these links on your website, the more effective your website will turn out.