Apple, the name of a brand that has been doing business in the market successfully, even putting a price tag that exceeds all other brands. Have you thought this through why apple products come with an expensive price range? Perhaps you have; otherwise, you would not come here. If you are looking forward to knowing the primary reasons behinds its expensive price tag, read on to find out more. You can download manuals and guides for apple products from manymanuals.com

Designed and made by Steve Jobs, Apple has undoubtedly become one of the best brands in the market. Of course, it has some trails that others don't have. Hence, they are still doing 'monopoly' business in the market to some extent. So how did they accomplish such a position in the market as well as among consumers' minds? The straightforward answer to this question is their reputation allowed them to dominate and take over the market effectively.

The primary focus of this reputation is to give people the opportunity to distinguish themselves from others. In the digital age, smartphones have become an unavoidable part of our life. Taking this smartphone as a part of lifestyle as well, many show interest in buying smartphones of different price range as per their requirements and budget. In the context of Apple, they took the market very seriously and strived to grow as a brand that will distinguish one from others.

For instance, in comparison to Samsung, the all the competitor, Samsung offers smartphones for different price tags and that price extensively reached to 4000 INR to 60000 INR or $55 to $900/$1000. Subsequently, they made their branded phone available for people from all walks of life. Apple, on the other hand, takes the opportunity to exploit their reputation and charge more than others where the price tag reaches to $1200-$1500 for the modern-day iPhones.

Another factor that rewarded Apple with such an exciting place in the market is its sense of innovation. If you look at the trend and timeline of smartphones, you will notice that Apple is the producer of most new trends in the market. For example, ever since Apple launched their Airpod, it immediately took the consumers’ attention because they have not only come up with the solution to replace the ‘wirey’ headphones but also add extra value to consumers’ lifestyle. Later on, seeing the massive demand and interest of consumers for wireless headphones, many brands started to design their own and roll those out to the market. Considering such circumstances, it can be said that Apple brand is doing business with its innovation and ability to listen to customers' needs closely.

Last but not least, product quality plays the most significant role in terms of determining a brand’s position in the market. Keeping this in mind, Apple has been manufacturing the most high-perform smartphone installed in the high-quality camera, sound system, and most importantly, the outlook. In comparison to the existing smartphones in the market, Apple's products have always been impressive. Take the camera as an example. Apple's camera has the reputation of being the most remarkable camera of all time.