The power to transform business comes from understanding and acting on one simple fact - customers are people; not data. 
 
I work with businesses, entrepreneurs, and startups to understand why people do what they do, the context of consumer behavior, and what businesses and organizations can do with that information to better serve others.
 
When I am not chasing my four children, I play water polo and compete in painful endurance sports. Want brutal honesty about consumer psychology and marketing? Visit my blog at AriZelmanow.com.